Here is an idea you can steal…

The Concept

Mockingbird: the best place to get mocktails and chicken.

A classy, modern hangout that feels like a trendy bar, but is accessible to pregnant women, children, office parties, and gatherings for those who don’t drink.

The Drink Menu features a wide selection of mocktails, crafted with the same care and expertise as today’s top cocktail bars.

The Food Menu features a few different styles of chicken including fried, baked, and smoked. Aside from that there will be a limited number of sides, and a few specials.

The goal is to keep things simple and execute the limited menu perfectly.

Why it works

Two statements that are true:

1. Chicken, especially fried chicken, is generally very popular…because it’s delicious.

2. The population of people who drink non-alcoholic beverages exceeds those who drinks alcohol.

Part of the problem this establishment would address, is that the coolest and trendiest places, are often bars or restaurants that make a significant portion of their revenue from alcohol.

This leaves a big gap in most markets for an establishment that has the vibe of a popular, upscale bar, and the accessibility of fast food. The world needs something in between the safety of Panera Bread, Chipotle, or Wendy’s, and the allure of an exclusively speakeasy, a well-lit gastropub, or futuristic lounge with great lofi music.

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Steal this idea, and save me a table.

Sample Dinner Menu

Chicken

Nuggets

8-piece nuggz with trio of dipping sauces

Wings

southern, korean, or mixed

Karaage

Boneless chicken thighs

Southern Style Fried Chicken

Legs and thighs. Served with biscuits.

Rosemary Garlic

Rosemary-Garlic Baked Boneless Chicken Breast. Choice of Collards or Roasted Broccoli.

Chicken Katsu-Don

Panko breaded chicken thigh over steamed rice. Egg sauce or BBQ.

Sides

Collard Greens

Garlic Roasted Broccoli

Chicken Fried Rice

Mac n Cheese

Biscuits with Honey Butter

Sample Mocktail Menu

Cold Fashioned

Cold Brew old fashioned with zero proof whiskey and bitters

Sucker Punch

Combination of fruit juices

Nojito

Zero proof mojito

Sangria-less

Grape juice, mixed fruit, citrus